Unsquare is now Blob

Y'all I can't juggle two publications. The heart wants what it wants.

What’s weirder and more undefined than Unsquare? A blob.

I conjured the idea for Blob while on vacation earlier this year, because I can’t sit still and enjoy a vacation without doing something productive.

Unsquare focuses on me, my thoughts on biz, tech, leadership, etc., but it has been too much navel-gazing, and sometimes felt like I was speaking through a filter. Like, “Hello, this is my business voice.”¹ Business Jaime is cool but 4 out of 5 dentists recommend Weird Jaime.

Unsquare isn’t going anywhere—Blob is, well, absorbing it.

I’m most comfortable behind the scenes, curating my favorite things, and telling other people’s stories—but haven’t done that in some time. I miss it. Being busy with other things hasn’t stopped me from collecting, hoarding, squirreling everything in phone albums, desktop folders, and Instagram saved posts. If I used a notebook, it would be covered in stickers, annotated, and filled with tabs.²

A trusted friend encouraged me to “share the good stuff” because that’s what I’m best at… and, why not? I should take my own advice: you only get where you need to go by doing, not by thinking about doing (or by procrastinating!).

So, welcome to Blob.

I drew the logos and graphics using my finger in iPhone Messages over the summer. I love them.

Blob is purely a creative outlet. An art project, a zine, a blog, whatever. Blobs cannot be classified.

Blob may or may not explore textiles and fiber art, abstract art, computers and systems, design, concepts and prototypes, minimalism, maximalism, tech x design, new media arts, fashion, prints and pattern, electronic music & the scene, 90s nostalgia (I’m Gen X), 90s rave, poetry, handcrafted objects and craft, a lot of ceramics, tattoos, nail art, subcultures, architecture, film photography, interviews with people I admire (creative people doing creative things), and anything else I find inspiring ~ people, places, and things. And, of course, the stuff I’ve already been writing about. And, maybe fiction.

And, in case you were going to ask, the name Blob comes from a few places:

1. A blob is ever-changing, and it can be anything—a formless, unmolded piece of material or a fully finished form.

2. Blobs in computing are areas of contiguous pixels that can be detected, analyzed, and tracked. Blob detection identifies people or objects in an image. Blob tracking helps computers understand and follow moving shapes in a video.³

3. The Blob is a horror movie about an extraterrestrial blob that lands on earth and consumes everything it touches. Kind of like a sponge, but weirder.⁴ I saw the ‘80s remake as a kid and it’s burned into my memory.

The general theme here is… amorphous amoebic absorption? A big ‘ol oozing hot mess? Where creative wanderlust takes shape? I asked my AIs to help make sense of this. Claude says that it’s “like a lava lamp for your mind,” and ChatGPT says it’s “sticky like jelly” and the ideas are “squishy.”

I know this is a little bit of a left turn, but we’re headed in the right direction. There’s no better time than now—I gotta get it out before the AI agents take over the remnants of our kooky, wild Interwebz. Let’s expand. Let’s get weird. Let’s dance on the ashes of what’s left of media.

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2. I recently went down a rabbit hole: #annotatedbook and #booktabs Insta—highly recommend it.

3. That tracks haha

4. Relatable